May 20th, 2015 — gDiapers, the company redefining disposable diapers, announced the launch of a new and improved website, gDiapers.com. The redesigned layout was created with simplicity, ease of use and accessibility in mind.
"Our goal is to provide a seamless online experience whether you're accessing gDiapers.com from a desktop, laptop, iPad or cell phone," noted Kim Graham-Nye, co-founder of gDiapers. "We want to meet Mums where they are. And very often they are on the go."
With conventional disposable diapers being the third-largest contributors to landfills in the U.S. gDiapers offers a new take on disposable diapers. Unique and innovative disposable inserts sit inside soft cotton gPants, and the disposable inserts can be flushed down the toilet or composted in your own backyard bin (wet ones only). The new website allows parents to learn not only about the benefits of gDiapers for their baby, but also educates parents about the Cradle to Cradle Design principles behind the innovative disposable inserts.
gDiapers.com showcases the company's fresh look and simple clear messaging. New parents are looking for products to suit their lifestyle and their values, and the new website offers it up as a beautiful, easy and fun experience. The website shows consumers how to start, use and dispose of gDiapers. It also offers an informative blog, in-depth product information, instructional videos and direct access to the latest gPants styles and products.
"Perhaps most importantly, the website serves as the centerpiece of the gMum and gDad community," said Jason Graham-Nye, co-founder of gDiapers. "Parenting isn't a solo sport. Even when you do it alone, you depend on the wisdom of generations. The gDiapers community is as much about nurturing parents as kids. We encourage interested parents to sign up and join our gCommunity."
gDiapers is changing the world of disposable diapers—top to bottom, inside and out. The simple system pairs adorable soft cotton gPant diaper covers with disposable inserts that are flushable and compostable (wet ones only). gDiapers inserts are Cradle to Cradle Certified™ Silver — a mark trusted around the world for ecologically intelligent design. gDiapers is also proud to be a certified B Corporation. B Corporations use the power of business to solve social and environmental problems.
Above all, gDiapers is dedicated to keeping babies clean, cute and comfortable — as part of a growing global community of parents who are looking for beautiful products.
Founded in 2005, the company is headquartered in Portland, Ore. with international offices in the UK and Australia.